As I was writing the previous article on The Other Side - Working for American Corporation in India. I was wondering if we are going back to 1600's when British came to India for a Trade and slowly tried to rule us.
British came to India when she was fragmented into many small Kingdoms. While most of the kings were spending their time and energy in expanding their boundaries the others had enough wealth and moved their focus from Governance to Entertainment and living a lavish life.
The British though entered India with the vision of expanding their Trade Boundaries saw the weakness in our system and became the Rulers of this country. They had sophisticated equipment to destroy the Kings who were ready to fight and they provided more Entertainment and Comforts to the Kings and Emperors who had a lot of wealth and were more focused towards Comforts.
It took about 258 Years for British to become rulers in India because of the Indian Cultural values of native Indians whom the Moghuls called the Indu's and the British called Hindu's. (Hindu's are every one who were native Indian's).
Where the British came to do business and then tried to change us, the Americans came to India to change us first and do business. American's believe the world before Columbus discovering America as non existent and all the books of today's corporate history written by the American Authors say so. They have spread Industry in India but at the same time they have made us their consumers which the East India Company could not achieve. The British were more focused about using the Low cost sourcing in India to get the goods made and shipped to England for the use at England and did not focus and concentrate a larger extent of sale in India.
Americans were wise. Before their corporations started to operate in India they taught us how we should spend our money. Mc Donnalds, KFC, Coke and Pepsi Co came to India and started selling their products. Once they saw Indians have become experts in spending the money they started to concur India. British focused only on our Kings and Administrators but American focused on every one of us. Imagine our lives without Levis Jeans and Nike Shoes.
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